Sopra Banking

سوپرا بنك

Year

2021

Role

Conception, Art Direction, 3D, Motion

Type

Website

Awards

SOTD on FWA

Sopra Banking Software sought a solution for sharing new digital content with collaborators during a live event. In response, we proposed the development of a digital town that would serve as a welcoming hub, providing collaborators access to exclusive information

First draft

We began this project by exploring a simpler approach: each user would design a ship inspired by the new SBS logo

With this vessel, users would navigate a linear world encountering various sculptures representing the event's themes

Additionally, we integrated a collectible feature enabling users to track the objects and topics they encountered, providing a sense of progression throughout the experience

Second Draft

After initial discussions with the client, it became clear they were looking for a more expansive concept. The proposal of a city resonated well with them. This idea naturally dovetailed with their live event program, making it an ideal fit

The concept aimed to offer attendees a preview of the live event on the platform while also enabling them to experience a metaphorical representation, thereby fostering a more immersive and engaging virtual presence

Final Design

This digital town is intricately designed, comprising various districts, each dedicated to representing and showcasing a specific theme related to the event. Users have the flexibility to navigate freely within the town by employing drag-and-drop functionality or opt for a top-view “City map” for a structured overview

Each district boasts a distinctive design, featuring buildings inspired by renowned architects such as Shigeru Ban. This architectural diversity enhances the visual appeal and thematic representation of the town

3D Onboarding

During the onboarding process, participants are encouraged to personalize their experience by creating their own avatars

This personal touch adds an engaging element to the overall digital experience, fostering a sense of individuality and connection for users within the virtual environment